Augmented Reality – Euro Jackpot
Enter a dream – with Augmented Reality Challenge “We want to connect better with young people and give them an idea of what they can experience if they win the EuroJackpot. We want to reach the target group effectively and we want to strengthen our branding universe of ‘dreaming big’. This was the challenge Danske […]
European Sperm Bank – BlivSædDonor.dk
European Sperm Bank – BlivSædDonor.dk Challenge Three out of four Danish men today have reduced semen quality, and in recent years the demand for donor semen has increased dramatically. European Sperm Bank, one of the world’s largest sperm banks, was in a situation where the demand exceeded their supply. We needed to assist the European […]
Coca-Cola ZERO SUGAR: Climbing Wall
Coca-Cola ZERO SUGAR: Climbing Wall Challenge When Coca-Cola were to activate the global Coca-Cola ZERO SUGAR ‘Break Free’ campaign in Denmark, InBold was given the task to create an activity that, with the product in focus, would create a major WAUW effect. At the same time, Coca-Cola wanted to enhance traditional ATL-marketing by involving and […]
Weber Pulse
Weber Pulse – lancering Challenge Weber came to us with a brand new product, an old myth and a desire to reach a new audience. The urban lifestyle, cities and balconies give Weber new challenges and opportunities! Prohibition of an open fire and smoke in many housing associations kicks Weber’s beautiful classic charcoal and gas […]
Nordea Augmented Reality Travel Portal
Brand activation for Nordea Gold Mastercard Challenge About 300,000 Danes have a Nordea Gold Mastercard, which gives them benefits such as travel insurance and extended warranty on e.g. electronics and household appliances. But a large part of the customers do not use the credit card and are not familiar with all the benefits they have […]
Atelier Rebul – Brand lancering
Atelier Rebul – Brand Launch Challenge Atelier Rebul has been a recognized beauty brand in Turkey for many years. The wish was now to conquer the international market, and Denmark was their first destination. We were given the task to help prepare the brand for the new markets on the social front as well as […]
The Anthon Berg Christmas Travel
The Anthon Berg Christmas Travel Challenge InBold blew the whistle to start the Anthon Berg Generosity Express that transported students home to Christmas for free, generosity really became part of the agenda. It was a massive success – both socially, digitally and offline. The following year, the challenge was to create results that were just […]
The PANDORA Christmas Workshop
The PANDORA Christmas Workshop Challenge An increasing number of families in Denmark need Christmas help and an increasing number of children grow up without experiencing the joy of giving presents. The jewellery company PANDORA wanted to help with these two issues. PANDORA wanted to take co-responsibility and create a direct link between the brand, its […]
CORESCUE
“Designing and building a ventilator from scratch in 14 days requires team effort, little sleep and understanding families, but the choice was easy considering the severity of the current global situation.” TEAM MEMBER, MATHIAS KROGH PAULSEN CoRESCUE Challenge Speed, brainpower, approvals and copy rights where the most acute challenges facing CoRESCUE in their attemt to […]
Marc Jacobs – Daisy
Marc Jacobs: My blooming Fashion Week Challenge Alongside Copenhagen Fashion Week, Marc Jacobs wanted to activate their Daisy scents both online through social media and offline with a pop-up shop in Magasin. This required a link between the two communication channels. We wanted the target audience to see a clear link between the activities and […]
