Weber Pulse
Weber Pulse – lancering Challenge Weber came to us with a brand new product, an old myth and a desire to reach a new audience. The urban lifestyle, cities and balconies give Weber new challenges and opportunities! Prohibition of an open fire and smoke in many housing associations kicks Weber’s beautiful classic charcoal and gas […]
Nordea Augmented Reality Travel Portal
Brand activation for Nordea Gold Mastercard Challenge About 300,000 Danes have a Nordea Gold Mastercard, which gives them benefits such as travel insurance and extended warranty on e.g. electronics and household appliances. But a large part of the customers do not use the credit card and are not familiar with all the benefits they have […]
Atelier Rebul – Brand lancering
Atelier Rebul – Brand Launch Challenge Atelier Rebul has been a recognized beauty brand in Turkey for many years. The wish was now to conquer the international market, and Denmark was their first destination. We were given the task to help prepare the brand for the new markets on the social front as well as […]
The Anthon Berg Christmas Travel
The Anthon Berg Christmas Travel Challenge InBold blew the whistle to start the Anthon Berg Generosity Express that transported students home to Christmas for free, generosity really became part of the agenda. It was a massive success – both socially, digitally and offline. The following year, the challenge was to create results that were just […]
The PANDORA Christmas Workshop
The PANDORA Christmas Workshop Challenge An increasing number of families in Denmark need Christmas help and an increasing number of children grow up without experiencing the joy of giving presents. The jewellery company PANDORA wanted to help with these two issues. PANDORA wanted to take co-responsibility and create a direct link between the brand, its […]
CORESCUE
“Designing and building a ventilator from scratch in 14 days requires team effort, little sleep and understanding families, but the choice was easy considering the severity of the current global situation.” TEAM MEMBER, MATHIAS KROGH PAULSEN CoRESCUE Challenge Speed, brainpower, approvals and copy rights where the most acute challenges facing CoRESCUE in their attemt to […]
Marc Jacobs – Daisy
Marc Jacobs: My blooming Fashion Week Challenge Alongside Copenhagen Fashion Week, Marc Jacobs wanted to activate their Daisy scents both online through social media and offline with a pop-up shop in Magasin. This required a link between the two communication channels. We wanted the target audience to see a clear link between the activities and […]
‘Value the Breasts’
‘Value the Breasts’ Challenge The Danish Breast Cancer Association (Støt Brysterne) has been known for the pink bow and their campaign efforts for several years. They have focused on breast cancer and raised money for research. The Danish Breast Cancer Association has built a loyal group of women aged +35 years over the years. The organization has […]
Den Gamle Fabrik’s Berry Bus
Den Gamle Fabrik – The Berry Bus Challenge Through generations, the marmalade producer Den Gamle Fabrik has been associated with Danish summer and the taste of real marmalade. However, several competitors have over the years appeared on the market. Den Gamle Fabrik’s position was challenged. New marketing was needed. A need to recreate the emotional […]
Solar Polaris – ’Paid by the Sun’
Solar Polaris – ’Paid by the Sun’ Challenge The sourcing and service company, Solar, was ready to establish a subsidiary solar cell company called Solar Polaris. They enlisted us to secure the best possible launch, focusing on the B2C market in Denmark. In our initial research, we discovered a remarkable discrepancy between facts and perception: […]
