Coca-Cola 3D
Coca-Cola Zero® relaunching a new improved flavour, new design, and the new name Coca-Cola ZERO SUGAR®. It was Coca-Cola’s biggest product change in Denmark in seven years, so the beverage company wanted to make something extraordinary out of it. Therefore, InBold was assigned the task of creating a unique and unconventional activity that would produce a WOW effect. We set out to inspire the Danish consumers with an amazing live event and generate earned media and engagement via PR and social media.
Marc Jacobs
Marc Jacobs – Daisy Love Challenge Marc Jacobs wanted a separate Scandinavian launch of their new fragrance Daisy Love. A launch that should spark attention both online via social media and offline with pop-up shops and creative sampling in the cityscape. Our task was to activate the existing brand platform and ensure broad visibility and […]
Bikable
Bikable geared up for regional expansion with our complete brand renewal Finding a unique identity in a crowded market Northern Europe is one of the best places in the world for cycling. But for cycle companies, it’s a crowded market. This was the problem Denmark’s leading cycle e-commerce company, CykelGear, faced when expanding into neighboring […]
Nilfisk
When your brand expands globally, small, barely noticeable inefficiencies can quickly add up, slowing you down.
Fuze Tea Lancering
Fuze Tea Challenge When Coca-Cola launched the ice tea Fuze Tea in Denmark, InBold was lead bureau on the activation. The brand was completely unknown to the Danes. The launch should both create awareness and preference for Fuze Tea in a market where the established ice tea-brands were highly positioned. In addition, the launch should […]
Calvin Klein
Calvin Klein Challenge Calvin Klein was to launch the new fragrance called Woman, in Sweden. The perfume is a tribute to women that inspires other women. The perfume should attract attention both online and offline and should focus on different types of women, communities and energies. Solution We decided to launch the new scent in […]
The Danish Hospital Clowns
https://inbold.com/wp-content/uploads/2024/05/DHK_5.mp4 https://InBold.dk/wp-content/uploads/2018/10/Case-3_1_modified.mp4https://inbold.com/wp-content/uploads/2024/05/DHK_8.mp4https://inbold.com/wp-content/uploads/2024/05/DHK_9_modified_again.mp4 The Danish Hospital Clowns Challenge When the charity association Danish Hospital Clowns decided to get a new agency to conceptually develop and execute the annual campaign up to the association’s Spread of Joy Day, InBold was invited to pitch. Due to the importance of the case and the nature of the task, we […]
Aller
Aller stays ahead of tight publishing deadlines with our 24/7 marketing production Aller’s challenge: Fast-paced market demands Scandinavia’s leading magazine and weeklies publisher, Aller, needed a digital production partner that could help them quickly deliver fast-breaking fashion, design and lifestyle news to millions of readers, without sacrificing quality. Our solution: 24/7 digital marketing production Since […]
Get some air – in Iceland!
Get some air – in Iceland This case was created with the SERMO network and is based on an international concept developed by M&C Saatchi Talk and Peel. Challenge Tourism represents approximately 35% of Iceland’s foreign exchange earnings, and 15% of all jobs in the country are directly related to tourism. Therefore, it was crucial […]
Driscoll’s Sweet Tribute
Driscoll’s Sweet Tribute Challenge In March and April 2020 the Covid19-pandemic really impacted the every day life of all Danes. The freedom to gather and to see people was very limited, shopping malls where closed and so forth. Exactly at that time global berry brand Driscoll’s launched a new and more sustainable packaging with 94% […]
