We developed the campaign platform ‘Not just for desire’ to emphasize that it is not just for fun that as a consumer you have to buy a red nose from Danish Hospital Clowns. The communication platform focused on the value of the red nose and at the same time providing a strong starting point for engaging consumers, the media and other stakeholders in the association’s primary messages.
We used content marketing as the focal point of the campaign and secured distribution through various social channels, influencers and PR. In doing so, we created a cost-effective, relevant and targeted distribution of the messages. Throughout the campaign period, consumers were encouraged, through engaging content, to buy the red noses and share a photo of themselves with their noses on, on social media, along with # spreading joy.