Aller stays ahead of tight publishing deadlines with our 24/7 marketing production

Aller's challenge: Fast-paced market demands

Scandinavia’s leading magazine and weeklies publisher, Aller, needed a digital production partner that could help them quickly deliver fast-breaking fashion, design and lifestyle news to millions of readers, without sacrificing quality.

Our solution: 24/7 digital marketing production

Since 2008, we’ve teamed up with Aller to ease production time pressures. Our 24/7 marketing model allows us to work day and night across 19 of Aller’s publications. For each magazine, our creatives are responsible for 70-80% of layout. We fuse our creativity with Aller’s brand guidelines to position typography, content, and images, reworking the magazine’s raw elements into an eye-catching design.

We also offer Aller 1-hour, 12-hour, or 24-hour production for Digitial Imaging. Here, our creatives remove backgrounds from thousands of images using clipping paths and masking. With our delivery of this delicate task, Aller’s magazines always hit the shelves on time.

For pictures that need a special lift, Aller uses our high-end retouching service. Whether lighting, coloring, or sculpting photos, our advanced retouchers enhance Aller’s images, creating the spark to attract, captivate and engage readers.

With The Color Club, Aller has found a trusted, long-term digital marketing partner that brings stories to life through first-rate creative design, efficient 24-hour production, and team-focused collaboration. No matter what the news cycle throws at Aller: we’re ready right now to produce the tale.

Key Results

19

magazines
including ELLE,
Femina & VI Unge

4

countries
producing for Denmark,
Sweden, Norway & Finland

17,000+

magazine pages
since 2022

40,000+

images
since 2022 in masking

10+

years
of marketing
production support

7,000+

dedicated hours
since 2022

View our work with Aller

Magazine layout

High-end retouch

Masking service

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