InBold, in numbers.
COUNTRY OFFICES
EMPLOYEES
CLIENTS
+
YEARS IN BUSINESS
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One story at the time we help brands build and maintain their reputation.
Your target group remembers the impression your brand gives – on TV, in editorial articles, when speaking and in dialogues with employees and stakeholders. Let us help you use those situations to build your reputation!
Public Relations (PR) is a strategic, broad, and complex discipline that involves more than media coverage, media monitoring, and media contact.
Strategic PR is about identifying and engaging in efforts that have the greatest influence on your reputation and credibility – and thereby consumers and business partners dedication to your brand. PR is also about handling issues and crisis situations.
The PR team collaborate with your stakeholders, influencers, celebrities, and key opinion leaders. We are your extra eyes in the field and maintain dialogue with editors and opinion leaders, follow trends and issues, ensuring that our advice is based on both current events, facts, and the public opinion. That is how we build your reputation in a sustainable way.
Read about our PR services, and contact us for a discussion on what we can do for you and your brand.
Public Relations (PR) is a strategic, broad, and complex discipline that involves more than media coverage, media monitoring, and media contact.
Strategic PR is about identifying and engaging in efforts that have the greatest influence on your reputation and credibility – and thereby consumers and business partners dedication to your brand. PR is also about handling issues and crisis situations.
The PR team collaborate with your stakeholders, influencers, celebrities, and key opinion leaders. We are your extra eyes in the field and maintain dialogue with editors and opinion leaders, follow trends and issues, ensuring that our advice is based on both current events, facts, and the public opinion. That is how we build your reputation in a sustainable way.
Read about our PR services, and contact us for a discussion on what we can do for you and your brand.
PR is all about reputation, legitimacy, and credibility. Press releases and proactive media pitches are among the building blocks.
The media landscape is constantly changing. In the past, you could reach a large part of the population via very few media outlets – this looks different today.
Consumers’ media behavior is fragmented, and to break through the noise, your communication must be targeted, timed, and precise.
We help you with that!
InBold’s dedicated PR team consists of skilled advisors who think and angle content journalistically. We know the media landscape in the Nordics and understand which media are relevant to your story and target audience.
Our services within PR & PRESS are many and tailored to your company’s needs.
– Daily press office and press contact
– Consulting
– Press releases, interviews, media pitches, and dialogue
– Media reports
– Press meetings, launches, and events
– Daily media monitoring
– Media training
– Press kits
– Identification of key messages
– Annual PR plan
– Leadership communication and CEO positioning
– Social Media & Influencer PR
With a good Corporate Communications strategy, you have a coherent narrative and a guide for everyone working with your company’s communication.
At InBold, we have many years of experience developing communication strategies that manage the company’s reputation both internally and externally.
The strategy should support the company’s business strategy and serve as a unified platform for brand communication, internal communication, employer branding, and CSR, setting the framework for Issues Management.
PR is fundamentally about retaining or building a reputation. Reputation is a social construction encapsulating the beliefs about a brand, or person, and is shaped by their actions, behaviors, and the perceived value they bring to a community or market as well as the actions of competitors.
Key factors for a resilient or improved reputation include behavior, reliability, and public perception.
Online presence – reviews, social media, news articles, and sites like Reddit, Wikipedia and Trustpilot – affects reputation, impacting business opportunities, revenue, and crisis management. A positive reputation demands a strategic approach.
Our services within STRATEGY, STORYTELLING & CORPORATE COMMUNICATION are many and tailored to your company’s needs:
– Communication strategy and annual plans
– CEO positioning
– Thought Leadership strategy
– Internal communication
– Employer Branding
– Employee workshops
– Events
– Media training
Issues Management is timely care!
Issues management is a strategic tool to change, maintain, or expand a brand’s reputation and perception among important stakeholders. With Issues management, our PR team assesses and maps topics, issues that can have a positive or negative impact on public perception of your brand. And we propose a strategy that can resolve a problem, initiate a necessary debate, or open up for an understanding between parties.
Our services within ISSUES MANAGEMENT & CRISIS COMMUNICATION are many and tailored to your company’s needs:
– C-level crisis management and crisis communication
– Issues Management programs
– Communication preparedness and contingency plans
– Issues and risk assessments
– Stakeholder Management
– Crisis simulation for C-level and communication teams
– 24/7 crisis advice
– Media training for spokespersons
– Monitoring and handling of media and stakeholders
– Monitoring and handling of shitstorms on social media
platforms
At InBold, we are specialists in classic product PR, also known as marketing PR, where products or campaigns are the focus – both for the media coverage, events, social media, and digitally.
With clear messages and insight into your brand and products, we create stories that journalists, influencers, and consumers want to make their own – and which ultimately lead to sales.
Media and influencers are bombarded daily with press releases about new products, services and exciting new collaborations. Breaking through to journalists and influencers and reaching consumers requires in-depth knowledge of how journalists and media work and prioritize. As your PR agency, we have that insight and established knowledge and dialogue that support your brand.
Our services within PRODUCT PR are many and tailored to your company’s unique needs:
– Press kits and product releases
– Press meetings and events
– Influencer marketing
– Social Media strategy
– Competitions
– Sampling
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