‘Value the Breasts’
‘Value the Breasts’ Challenge The Danish Breast Cancer Association (Støt Brysterne) has been known for the pink bow and their campaign efforts for several years. They have focused on breast cancer and raised money for research. The Danish Breast Cancer Association has built a loyal group of women aged +35 years over the years. The organization has […]
Den Gamle Fabrik’s Berry Bus
Den Gamle Fabrik – The Berry Bus Challenge Through generations, the marmalade producer Den Gamle Fabrik has been associated with Danish summer and the taste of real marmalade. However, several competitors have over the years appeared on the market. Den Gamle Fabrik’s position was challenged. New marketing was needed. A need to recreate the emotional […]
Solar Polaris – ’Paid by the Sun’
Solar Polaris – ’Paid by the Sun’ Challenge The sourcing and service company, Solar, was ready to establish a subsidiary solar cell company called Solar Polaris. They enlisted us to secure the best possible launch, focusing on the B2C market in Denmark. In our initial research, we discovered a remarkable discrepancy between facts and perception: […]
Just Add Zero Bungee Event
Just Add Zero Bungee Jump Challenge Coca-Cola Denmark asked us to create a campaign that activated the slogan ”Just Add Zero”. Our idea should be able to drive PR and be activated on social media. Obviously, this should be done in a way that engaged the core target group, which at the time was men […]
Toms Gold Bar Prize
TOMS GOLD BAR PRIZE Challenge There was a time when Toms Guld Barre (Tom’s Gold Bar) was a famous and nationally sought after brand, with a strong association with sports and events. In 2012, almost no Danish teenagers knew the golden bars. Their parents had forgotten about the brand. In 2012, Toms launched a new […]
Coca-Cola Arctic Home
COCA-COLA ARCTIC HOME Challenge The polar bear has been one of Coca-Cola’s most treasured icons since 1922. But the home of the polar bear, the Arctic, has been gradually melting due to global warming. Therefore, Coca Cola and the WWF launched a Pan-European campaign ‘Arctic Home’, in order to help the endangered white giants. Solution […]
Anthon Berg – Kissing Flashmob
Anthon Berg – Kissing Flash Mob Challenge With the launch of their new ‘Sweet Moments’ chocolates, Anthon Berg wanted to celebrate the small things in life – as well as love. InBold had to find a way to create an echo from the small, romantic chocolate treats on social media. Solution Shortly before Valentine’s Day, […]
Anthon Berg Spin the Bottle
Anthon Berg Spin the Bottle Challenge Anthon Berg is famous for their Chocolate Liqueur Bottles which are mostly sold in airports around the world. In 2015 they introduced four new types, which combined popular coffee and liqueur specific for each country: – French Coffee – Orange Liqueur– Irish Coffee – Whisky– Cuban Coffee – Rum– […]
Coca-Cola #HappyMoves
Coca-Cola #HappyMoves Challenge Every fourth person stops playing sports in their teens. Coca-Cola Denmark and DGI (Danish Gymnastics and Sports Association) want to stop that trend and get more young people in motion. In fact, the goal is to activate 100,000 Danes aged 16-29 by 2020 to have a social, healthy, and active life. Although […]
The Anthon Berg Valentine’s Benches
The Anthon Berg Valentine’s Benches Challenge Anthon Berg invited InBold to generate awareness and engage people with a sweet tooth, including the media, to the launch of their new ‘Chocolate Sticks’. It was also important to make sure that the chocolate brand was tied inseparably with the romantic holiday, Valentine’s Day. Solution Based on the […]
