Customers, partners and the media judge you on what you say and whether you can back it up.
Let us help you tell your sustainability story credibly, and keep it within the rules.
Sustainability communication is more than a report and a set of good intentions. It is a discipline in its own right. Done well, it earns trust. Done badly, it costs credibility, and these days it can cost you legally too.
The challenge is rarely the work itself. Most companies, think tanks and nonprofits are already doing things worth talking about. The hard part is saying it clearly, honestly and in a way you can document.
That is where we come in. Complex data becomes communication people understand, and every claim is built to stand up to scrutiny.
From global companies to smaller businesses, think tanks and United Nations organisations, we work with clients who want to be understood for what they actually do, from the first analysis to the finished campaign.
Good communication starts with knowing where you actually stand. Before a word is written, we take the temperature of your position and the conversation around you. Stakeholder interviews, research and analysis show what your audience cares about and where you have something real to say. The result is communication built on facts, not gut feeling.
Sustainability gets technical fast, and technical rarely moves anyone. The job is to find the few messages that matter and make them impossible to misunderstand. We turn your work into a clear message platform that holds everything else together, from the next campaign to the annual report.
A good initiative that nobody hears about changes nothing. Your sustainability work belongs inside your wider marketing, not in a silo beside it. We plan how and where it shows up, so it reaches the right people at the right moments and adds to the brand instead of sitting on the side.
People follow people, not logos. The agendas you care about, whether energy, food waste, education, nature, climate or social impact, need a credible human voice behind them. We position your leadership to take ownership of those topics and speak with authority, without overstating the case.
A plan is only worth something once it leaves the building. We take it to the channels where it works hardest:
The rules are tightening, not least with new European Union directives, and the bar for documentation rises every year. In that climate, a single unchecked claim can do real damage.
This is where our specialists and our own artificial intelligence sustainability tool earn their place. Every piece of content is tested before it goes out and screened for claims that cannot be documented. It applies to external campaigns and internal communication alike, so nothing leaves the door unchecked.
Betterhype is ours. As part of the InBold group, you get exclusive access to our niche influencer portal, built on the United Nations Sustainable Development Goals and made to match brands with creators who actually care about the topic.
Close to 800 influencers on the platform are looking for collaborations with a clear sustainability focus. People trust influencers more than brands, and ours can be briefed properly on your agenda before they post, once your content is approved and your governance is in place.
From first insight to finished campaign. Good communication is rarely a straight line. We work in five phases, and between each one sits a loop, a deliberate pause to check what we have learned and adjust before moving on.
It starts with understanding where you stand. Through stakeholder and market analysis, we map your current position and find the agendas where your brand has a genuine, authentic voice.
Loop: We validate our findings with your in-house experts, so there is full alignment between what you actually do and the opportunities we see.
Everything hangs on the goal, whether that is behaviour change, political influence, donations or brand positioning. Your sustainability ambitions and your commercial ones get connected here, ambitious enough to matter and realistic enough to stay credible.
Loop: We stress-test the strategy against current law and expected market developments, so we are not building on sand.
This is the heart of it. Your sustainability story takes shape, and complex data becomes storytelling people feel. At the same time, our artificial intelligence tool and our specialists screen every message for issues before it goes out.
Loop: The screening gives us instant feedback, which we use to refine the narrative until it is robust and transparent.
Now the story goes live. We pick the channels that work hardest, from public relations and leadership positioning to our Betterhype portal, with influencers matched on values and briefed to carry your message properly.
Loop: We monitor performance and reception in real time, so we can adjust along the way and earn the most engagement.
We do not just end a campaign, we measure it. Did we shift opinions? Raise awareness? Drive the action, sales or donations you set out to? We document what happened and use it to sharpen the next cycle.
Loop: That knowledge feeds straight back into Phase 1, so your next effort starts from an even stronger base.
Influencers in our
sustainability network
Sustainable Development
Goals we build on
Years driving donations and awareness
Country offices
Company, think tank or nonprofit, it all starts with being heard and understood. Tell us what you are working on, and we will find a clear, honest way to put it into words. Ready to tell your sustainability story?
