Customers, partners and the media judge you on what you say and whether you can back it up.
Let us help you tell your sustainability story credibly, and keep it within the rules.
Sustainability communication is more than a report and a set of good intentions. It is a discipline in its own right. Done well, it earns trust. Done badly, it costs credibility, and these days it can cost you legally too.
The challenge is rarely the work itself. Most companies, think tanks and nonprofits are already doing things worth talking about. The hard part is saying it clearly, honestly and in a way you can document.
That is where we come in. Complex data becomes communication people understand, and every claim is built to stand up to scrutiny.
From global companies to smaller businesses, think tanks and United Nations organisations, we work with clients who want to be understood for what they actually do, from the first analysis to the finished campaign.
Most brands communicate from where they want to be. We start with where you are: an audit of your data, your claims and the conversation you are already part of, whether you are taking part or not. Stakeholder interviews, research and analysis show what your audience cares about and where you have something real to say. The result is communication built on facts, not gut feeling.
Sustainability gets technical fast, and technical rarely moves anyone. The job is to find the few messages that matter and make them impossible to misunderstand. We turn your work into a clear message platform that holds everything else together, from the next campaign to the annual report.
Sustainability work creates real value on its own. It just rarely gets credited for it. Emissions drop, products improve, risk falls, and the market never finds out. We plan how it shows up, and where. Sometimes that means building it into the wider marketing. Sometimes it is narrower: a targeted push at investors, journalists, policymakers or a single professional audience. Either way, the strategy follows the audience, not the channel we happen to like.
People follow people, not logos. The agendas you care about, whether energy, food waste, education, nature, climate or social impact, need a credible human voice behind them. We position your leadership to take ownership of those topics and speak with authority, without overstating the case.
A strategy is a direction. It still needs an idea people can grab hold of. This is where we turn the strategy into stories, creative concepts and longer-running programmes, and then activate them in the channels where your audience actually is.
The rules are tightening, not least with new European Union directives, and the bar for documentation rises every year. In that climate, a single unchecked claim can do real damage.
This is where our specialists and our own artificial intelligence sustainability tool earn their place. Every piece of content is tested before it goes out and screened for claims that cannot be documented. It applies to external campaigns and internal communication alike, so nothing leaves the door unchecked.
Betterhype is ours. As part of the InBold group, you get exclusive access to our niche influencer portal, built on the United Nations Sustainable Development Goals and made to match brands with creators who actually care about the topic.
Close to 800 influencers on the platform are looking for collaborations with a clear sustainability focus. People trust influencers more than brands, and ours can be briefed properly on your agenda before they post, once your content is approved and your governance is in place.
From first insight to finished campaign. Good communication is rarely a straight line. We work in five phases, and between each one sits a loop, a deliberate pause to check what we have learned and adjust before moving on.
An internal and external audit: your data and documentation on one side, stakeholders, market and media on the other. Our specialists run it with InBold’s own AI tools, which hold every claim up against current legislation and guidelines. You end up knowing your real position, and which agendas you can credibly speak on.
Loop: We validate our findings with your in-house experts, so there is full alignment between what you actually do and the opportunities we see.
We build the strategy to reach your goal, shaped around the stakeholders who matter most, and develop the creative concept that brings it to life, with your sustainability and commercial ambitions at the core. One idea, strong enough to hold across channels and audiences.
Loop: We stress-test the strategy against current law and expected market developments.
Before anything goes into production, the concept and every message behind it go through three checks: InBold’s AI tools screen each claim against current legislation and guidelines, our specialists review the ones that need human judgement, and your own stakeholders, legal, sustainability and management, sign off on what is being said in their name.
Loop: The AI screening gives instant feedback, so we can adjust wording and documentation as we go, rather than discovering the problem in a legal review two weeks before launch.
Now it goes live. We choose the disciplines and channels with you, based on the strategy and concept, whether that is external audiences, your own organisation or partners upstream and downstream in the value chain, and put the budget where it returns most.
Loop: We watch the numbers and listen to the response, and adjust while it is still running.
We do not just end a campaign, we measure it. Did we shift opinions? Raise awareness? Drive the action, sales or donations you set out to? We document what happened and use it to sharpen the next cycle.
Loop: That knowledge feeds straight back into Phase 1, so your next effort starts from an even stronger base.
Influencers in our
sustainability network
Sustainable Development
Goals we build on
Years driving donations and awareness
Country offices
Company, think tank or nonprofit, it all starts with being heard and understood. Tell us what you are working on, and we will find a clear, honest way to put it into words. Ready to tell your sustainability story?
