InBold’s Official Privacy Statement
InBold is committed to protecting your privacy. This privacy statement explains data collection and use practices of InBold site (the “Site”); it does not apply to offline products or services. By accessing the Site, you are consenting to the information collection and use practices described in this privacy statement.
What are cookies, and how do you use them?
Cookies are used on this Site to ensure the integrity of the registration process and to personalize the Site. A cookie is a small text file placed on your hard disk to enable a site to recall your specific information on subsequent visits, saving you time and effort. While cookies are able to remember your information to provide you with this convenience, they cannot be used to run programs or disseminate viruses to your computer. This site uses cookies to deliver relevant content, ease site navigation or collect information for statistical use, such as how many visitors our site received. You have the ability to accept or decline cookies at any time, and you can erase cookies from your operating system as well. However, declining or erasing cookies may preclude you from fully experiencing all the features of this website. No information collected by cookies on this site will be shared with any outside parties.
What is personal information?
Personal information is any information that identifies you, or by which your identity could be deduced. The personal information we collect may include your name, title, company or organization name, work e-mail, work phone, work or home address, information about your job function, information about your company and credit card information, if required, for the purchase of InBold products or services.
Why are you collecting my personal information?
The information requested on this Site is required to process your request for more information about our company, services and products. Access to this information will be restricted to InBold employees, administrators or InBold Internet Consultants who are responsible for the marketing and administration of InBold services. Your consent to the use of personal information to offer you products and services is optional, and if you wish to discontinue such use, contact us electronically or write to:
InBold A/S
Att. Privacy Officer
Dronningens Tværgade 7
1302 Copenhagen K
Denmark
How will you use my personal information?
The personal information collected on this Site will be used to operate the Site and to provide the service(s) or carry out the transaction(s) you have requested. In support of these uses, InBold may use personal information to provide you with more effective customer service and/or to provide you with important information about the product or service that you are using, including critical updates and notifications. Additionally, we may send you information about other InBold products and services.
How do I control InBold use of my personal information?
Except as otherwise described in this statement, personal information you provide on the Site will not be shared outside of InBold employees, administrators or InBold Internet Franchise Consultants who are responsible for the marketing and administration of InBold services without your permission. As described below in the next section, you can access your personal information.
How do I access my personal information?
InBold A/S
Att. Privacy Officer
Dronningens Tværgade 7
1302 Copenhagen K
Denmark
How does InBold protect the security of my personal information?
InBold is committed to protecting the security of your personal information. We use a variety of security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. For example, we store the personal information you provide on computer servers with limited access that are located in controlled facilities.
How can I provide comments on your privacy statement?
InBold welcomes your comments regarding this privacy statement. If you believe that InBold has not adhered to this privacy statement, please contact us electronically or via postal mail at the address provided below, and we will use commercially reasonable efforts to promptly determine and remedy the problem.
InBold A/S
Att. Privacy Officer
Dronningens Tværgade 7
1302 Copenhagen K
Denmark
Opt-Out Option
You may have your personal/contact information removed from our databases. You can contact us directly via our Contact form to make this request.
We use a number of different cookies on our site. If you do not know what cookies are, or how to control or delete them, then we recommend you visit http://www.aboutcookies.org for detailed guidance. The list below describe the cookies we use on this site and what we use them for. Currently we operate an ‘implied consent’ policy which means that we assume you are happy with this usage. If you are not happy, then you should either not use this site, or you should delete the cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc.)
First Party Cookies
These are cookies that are set by this website directly. User session cookies: We use user session cookies in order to identify and distinguish users at the site, and to allow them to use specific site features and functions such the PDF export function. Google Analytics: We use Google Analytics to collect information about visitor behaviour on our website. Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. This Analytics data is collected via a JavaScript tag in the pages of our site and is not tied to personally identifiable information.We therefore do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are. You can find out more about Google’s position on privacy as regards its analytics service at http://www.google.com/intl/en_uk/analytics/privacyoverview.html
Third Party Cookies
These are cookies set on your machine by external websites whose services are used on this site. Cookies of this type are the sharing buttons across the site allow visitors to share content onto social networks. Cookies are currently set by Facebook and Instagram. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of our website. You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on this website. You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information.
These Master Terms and Conditions govern the relationship between InBold (the “Agency” or “InBold”) and the purchasing entity (“Client”). InBold and the Client are collectively referred to as the “Parties” and individually as a “party.” To ensure clarity, the term “client” is used uniformly throughout this agreement to refer to the purchasing party.
This agreement is divided into three parts, alongside an Advanced Compliance Addendum:
Part 1: Specific terms for sales and delivery.
Part 2: Specialized Service Terms (Public Relations, Influencer, Events, Branding, Media Buying, Content Production, Information Technology (IT) & Hosting).
Part 3: Master Legal Terms that apply universally to all services provided by InBold.
Addendum: Advanced Compliance & Security.
These terms apply when InBold provides general strategic, creative, design, copy, or production services.
1. Offers and Agreements
1.1 Offers are binding on InBold for 60 days from the date of the offer.
1.2 An agreement is concluded when the Client’s acceptance has been received by InBold. In cases without express acceptance, an agreement is concluded when InBold issues an order confirmation or commences performance of the services, whichever occurs first. The Client may contest the terms of an order confirmation or the commencement of services only by providing written notice immediately upon receipt of the confirmation or immediately upon being notified that work is starting.
1.3 Offers are subject to the condition that any materials provided by the Client meet the required technical specifications outlined in the brief, that the Client does not require partial deliveries instead of one overall delivery, and that the submitted material corresponds to the quotation.
1.4 If the Client’s briefing or provided materials differ significantly from the original assumptions used to generate the quotation, InBold reserves the right to submit a revised quotation and production plan. Work will not commence on the revised scope until the Client approves the updated quotation.
1.5 Change Orders: Any changes to the scope, deliverables, or timeline after the project has commenced must be documented in a written “Change Order” confirmed by both Parties, detailing any extra costs or delays, before InBold begins the new scope work.
2. Delivery and Correction Rounds
2.1 Delivery shall take place at the time agreed with the Client. All delivery timelines and project milestones must be mutually agreed upon in writing in a specific Statement of Work (SOW) or project plan prior to the commencement of work. In the event of delays caused by the client or force majeure, InBold is entitled to extend the delivery time or terminate the agreement.
2.2 Correction Rounds: Copy, design, and layout deliveries include 2 correction rounds, unless otherwise agreed. A “correction round” is defined as one consolidated list of written feedback. While InBold performs internal quality checks and proofreading for communication and agency deliverables, the client is responsible for factual verification of all matters related to their product, services, and company.
For production clients where the client delivers the content, the client is responsible for final proofreading and factual verification before approval, unless otherwise agreed upon. Additional correction rounds will be invoiced separately.
2.3 Approval Delays: InBold will follow up in writing up to three times within fifteen (15) business days from the date of sending the deliverable to the Client. If the Client does not respond with specific written feedback, approval, or rejection within this fifteen (15) business day period, the delivery shall be deemed accepted, the relevant stage of the project considered complete, and InBold shall be entitled to invoice the Client for the pro-rata portion of the work completed, based on the agreed project milestones or actual hours worked. This clause does not remove InBold’s obligation to remedy genuine defects in the deliverable that could not reasonably have been identified by the Client within the response period.
3. Source Files and Archives
3.1 Source Files vs. Final Deliverables: Unless explicitly scoped in the agreed quotation, the Client is purchasing the final, flattened deliverables (e.g., MP4, PDF, JPEG). Native source files or working files (e.g., layered Photoshop, Premiere, 3D, or After Effects files or AI prompts) remain the property of InBold but may be purchased and transferred to the client under a separate commercial agreement.
3.2 Archives: InBold is not obliged to create and maintain long-term archives of project files. If the Client requires specific archival services, this must be agreed upon at the start of the job and paid for separately.
4. Printing, Physical Deliveries, and Repro Services
4.1 Print Runs: InBold is entitled to an excess or short delivery of up to 10% of the agreed print run. If custom materials were manufactured by a third party, InBold is entitled to a reasonable deviation matching that supplier’s terms.
4.2 Errors and Defects: InBold is not liable for errors the Client has not corrected in writing during the proofing stage. InBold is not liable for errors attributed to client-provided materials or for incorrect placement of elements if precise written instructions were not provided.
4.3 Repro Services: The Client’s quality control assumes full responsibility at the start of printing. In the event of errors in printing plates, digital files, or film, InBold cannot be held liable for resulting loss and is only obliged to deliver new, corrected print files.
4.4 Complaints: The Client is responsible for immediately complaining about a defective delivery; failure to do so promptly forfeits the right to assert the defect.
The following terms apply strictly to the extent that the Client engages InBold for the specific specialized services described below.
5. Influencer & Talent Marketing
5.1 Morals Clause
InBold reserves the right, at its sole discretion and without penalty to InBold or the Client, to immediately terminate, suspend, or pause any engagement with a talent or influencer where that person: (a) commits, is credibly alleged to have committed, or is charged with a criminal offense; (b) makes public statements or engages in conduct that brings, or is reasonably likely to bring, the Client or InBold into public disrepute, scandal, contempt, or ridicule; (c) violates platform community standards resulting in account suspension or demonetization; (d) breaches applicable advertising or disclosure laws; or (e) engages in conduct inconsistent with the Client’s brand values as communicated in writing to InBold. In such cases, the Client shall pay for work completed and non-cancellable third-party costs incurred up to the date of termination, and any fees paid to the affected talent for unpublished deliverables may, where commercially recoverable, be refunded to the Client.
5.2 Usage Rights
Intellectual property rights in all influencer-generated content remain with the influencer. Any use of such content by the Client or by InBold on the Client’s behalf is by license only, not by assignment. Each SOW or influencer brief shall specify: (a) the territory of permitted use; (b) the duration of the license (default six months from first publication unless otherwise agreed); (c) the permitted media (organic social only; paid social amplification / whitelisting; website; email; other); (d) the platforms on which the content may appear; and (e) any exclusivity period during which the influencer may not promote competing products, defined by reference to a named category or named competitor list (default thirty (90) days post-campaign); and (f) the spend on the boosting. Extended usage, renewal of the license period, paid amplification not originally scoped, and cross-platform repurposing all require a separate written agreement and additional consideration to the influencer. A full buyout (perpetual, worldwide, all-media license or assignment) is available only where expressly scoped and priced in the SOW.
5.3 Results and Warranties
InBold guarantees the execution of the agreed campaign, but we do not guarantee specific results such as sales, number of conversions, or guaranteed reach (unless these targets are explicitly agreed upon).
5.4 Disclosure Compliance
Influencers and talent engaged under this Agreement are contractually required to comply with all applicable advertising disclosure laws and codes, including but not limited to the US Federal Trade Commission Endorsement Guides (16 CFR Part 255); the UK Advertising Standards Authority and CAP Code; the Danish Forbrugerombudsmanden guidelines on hidden advertising (skjult reklame) and the Marketing Practices Act (markedsføringsloven); equivalent consumer protection and marketing authorities in Sweden (Konsumentverket, Reklamombudsmannen), Norway (Forbrukertilsynet), and Finland (Kilpailu- ja kuluttajavirasto); and the EU Digital Services Act transparency obligations for commercial content on large online platforms. The Parties acknowledge that brands, agencies, and creators may each bear independent and joint liability for disclosure failures. Accordingly, InBold operates a rigorous compliance process that the Client agrees to support.
5.5 Disclosure Wording and Placement
Every piece of sponsored content produced under this Agreement shall carry a clear, conspicuous, and unambiguous disclosure of its commercial nature, placed at the start of the caption or the first three seconds of video or audio content (not in comments, not after “read more” cut-offs, not only within hashtag clusters). Acceptable disclosure language includes “Ad”, “Advertisement,” “#Ad”, “Sponsored,” “Paid Partnership with [Brand],” “#Reklame” (DK/NO), “#Sponsrat” or “#Reklam” (SE), and “#Mainos” (FI). Platform-native disclosure tools (Instagram and TikTok paid partnership labels, YouTube paid promotion disclosure, and LinkedIn advertising disclosure) shall be enabled in addition to caption disclosure and not as a substitute for it. InBold reserves the right to reject content that does not meet this standard and to withhold payment to the influencer until corrected.
5.6 Content Review and Approval
InBold shall review all influencer content for compliance with this Agreement, the applicable disclosure rules, and the Client’s briefing prior to publication. The Client shall have the right to review and comment on content in advance of publication where this has been agreed in the SOW, with a review turnaround not exceeding three (3) business days unless otherwise specified. If the Client does not provide feedback within the agreed window, the content shall be deemed approved for publication. InBold retains the right, exercisable at its sole discretion and without liability to the client or the influencer, to require content to be amended, republished with corrections, unpublished, or replaced, where InBold reasonably considers that the content fails to meet disclosure, substantiation, brand-safety, or legal requirements.
5.7 Whitelisting, Paid Amplification and Repurposing
Use of influencer-generated content as paid media (including but not limited to Meta Ads Manager whitelisting, Instagram Partnership Ads, TikTok Spark Ads, Pinterest Idea Ads, or equivalent paid amplification tools) requires a separate express license granted by the influencer and documented in the SOW or influencer agreement. Without such a license, the Client may not run influencer content as paid media, nor may InBold do so on the Client’s behalf. Whitelisting licenses shall specify the ad account used, spend cap, duration, geographic targeting, and creative variants permitted. Any repurposing of influencer content for uses beyond those originally licensed (for example, out-of-home, television, point-of-sale, or inclusion in the client’s owned-channel evergreen content library) likewise requires additional express licensing and, where applicable, additional consideration to the influencer.
5.8 Payment Chain and Withholding
Unless otherwise agreed, InBold contracts with and pays the influencer directly, and the Client reimburses InBold through the normal invoicing process. Final payment to the influencer is contingent on: (a) timely publication in accordance with the campaign schedule; (b) compliant disclosure meeting the standards of clause 5.5; (c) delivery of any post-campaign reporting required by the SOW; and (d) the influencer not having breached the morals clause, exclusivity period, or any other material term. InBold may withhold all or part of a payment to an influencer pending cure of a material non-compliance; where non-compliance is not cured, the withheld amount may be credited back to the Client.
5.9 Performance Reporting and Audience Data
Where agreed in the SOW, InBold shall procure that each influencer provides post-campaign reporting in an agreed format covering metrics such as reach, impressions, engagement, follower demographics (in aggregate, non-identifying form), click-throughs, and any trackable conversions. The Parties acknowledge that audience data supplied by platforms or influencers is often limited, estimated, or self-reported; neither InBold nor the influencer warrants the accuracy of such data. Personal data processed in connection with influencer campaigns shall be handled in accordance with section 17 (Data Protection and GDPR) and the Data Processing Agreement.
5.10 Exclusivity and Competitor Definition
Where the campaign includes a category or competitor exclusivity period, the duration, scope, and definition of “competitor” shall be stated in the SOW by reference to either a named list of competing brands or a precisely defined product category. Broad, open-ended or industry-wide exclusivity clauses are not supported. Exclusivity applies only to the campaign period plus the stated tail (default ninety (90) days) and only to the specific influencer engaged.
5.11 Minors and Protected Persons
Where an influencer is under the age of eighteen (18) or where content will be directed at, or predominantly consumed by, audiences under eighteen, InBold shall require written parental or guardian consent; compliance with applicable child-safeguarding and working-hours rules in the relevant jurisdiction; and enhanced disclosure and content standards, including, where applicable, the UK Age-Appropriate Design Code and equivalent EU/Nordic frameworks. Content addressed to minors shall not use the deceptive UI/UX patterns and shall not include profiling for commercial purposes and shall not promote products prohibited for minors under local law (including alcohol, tobacco, gambling, HFSS food subject to restriction, and regulated financial products).
5.12 AI-Generated, Virtual and Synthetic Influencers
Where a campaign involves an AI-generated, virtual, or synthetic influencer, or where influencer content includes AI-generated imagery, voice cloning, or deepfake-adjacent techniques, this shall be expressly disclosed to the audience in addition to the commercial-content disclosure required by clause 5.5. The underlying rights in a virtual influencer persona and the rights in AI-generated assets used in the campaign shall be addressed in the SOW, including ownership, licensing scope, and permitted future uses.
5.13 Indemnification and Liability
The influencer agreements InBold enters into with each talent shall include an indemnification from the influencer in favor of InBold (and, via InBold, the Client) for failure to comply with disclosure laws; unsubstantiated factual claims made by the influencer about the Client’s products or services beyond the approved brief; and content that infringes third-party intellectual property rights or publicity rights. InBold’s own liability to the client in respect of influencer campaigns is subject to the general limitations set out in section 18. Nothing in this section 5 shifts to the client liability for factual claims about the client’s own products, which remain the client’s responsibility under section 18.4.
6. Events & Experiential Marketing
6.1 Cancellation & Postponement:
If an event is canceled or postponed due to weather, venue closures, or force majeure, the Client remains responsible for all non-refundable third-party costs (e.g., catering, venue deposits, staging, and talent guarantees) incurred by InBold up to the point of cancellation.
6.2 Permits and Safety:
Unless explicitly scoped in the agreement, the Client or the event venue is solely responsible for securing local event permits, ensuring health and safety compliance, and managing crowd control.
7. Digital Production & Apps
7.1 Accessibility Disclaimer:
While InBold designs with modern best practices, formal legal compliance with accessibility standards (such as the Americans with Disabilities Act (ADA) or Web Content Accessibility Guidelines (WCAG)) requires specialized third-party auditing, which remains the Client’s responsibility unless explicitly included in the scope of work.
7.2 Third-Party Platforms:
InBold is not liable for project delays, financial losses, or rejections caused by third-party platform policy changes or review processes (e.g., Apple App Store, Google Play Store).
8. Public Relations & Communications Strategy
8.1 Defamation Indemnity:
The Client indemnifies InBold against any third-party claims of libel, slander, or defamation arising from press releases, public statements, or PR materials that were approved by the Client prior to distribution.
8.2 Approval of Public Statements:
InBold will not issue any formal press release or public statement on behalf of the Client without the Client’s prior written approval (email shall suffice). Once approved, the Client assumes full legal and regulatory responsibility for the content of the message.
8.3 No Guarantee of Coverage:
Public relations is an “earned media” service. While InBold will use professional efforts to secure media interest, the final decision to publish or broadcast remains with third-party journalists, editors, and outlets. InBold makes no warranty or guarantee that specific media placements, reach, or sentiment will be achieved. InBold and the Client agree on KPIs, and InBold will use professional diligence to meet these objectives.
8.4 Crisis Communications Limitation:
In the event of “Crisis PR” services, InBold provides strategic messaging advice based on information provided by the client and the context available to InBold. InBold is not liable for the underlying events causing the crisis, the public’s ultimate reaction to the messaging, or the final business impact on the Client.
8.5 Media Distribution & Monitoring Costs:
Costs for third-party media distribution services (e.g., wire services), media monitoring, or reports are considered external costs. These costs will be invoiced by InBold to the Client.
9. Branding & Corporate Identity
9.1 Typography & Font Licensing:
InBold will identify any third-party fonts or typography used in the deliverables. However, the Client is strictly responsible for purchasing the correct commercial, enterprise, or web licenses required for their specific corporate usage and scale.
9.2 Unused Concepts & Rejected Designs:
The Client is only purchasing the rights to the final, approved design route. InBold retains 100% ownership of all pitched, unselected, or rejected concepts, and the Client may not use or adapt them without a separate commercial agreement.
9.3 Originality Limitation:
InBold warrants that all branding work is originally created by our team. However, because millions of logos exist globally, InBold cannot guarantee that a design does not unintentionally resemble an existing mark. The Client is solely responsible for conducting formal trademark clearance searches through their legal counsel prior to use.
9.4 Brand Naming:
InBold may provide preliminary availability checks (e.g., domain availability or basic search engine checks), but comprehensive trademark clearance and official registration are strictly the Client’s legal and financial responsibility.
9.5 Creator’s Right to Display:
Once the brand identity is publicly launched by the Client, InBold retains the perpetual right to display the final work in its portfolio, submit it for industry design awards, and be credited as the creator of the brand identity.
10. Media Buying Transparency
10.1 Media Discounts and Rebates:
Under these standard Terms, any volume discounts, agency volume bonuses (AVBs), rebates, commissions, free media credits, value pots, or similar benefits negotiated by InBold with media vendors and earned in whole or in part on the basis of InBold’s total aggregated media spending across its client portfolio are retained by InBold as part of InBold’s compensation and are not separately attributable or refundable to the Client. This is the default compensation model for standard media services and reflects InBold’s role in negotiating and managing such vendor relationships. Where the Client requires full media trading transparency (including pass-through of client-specific AVBs, open-book reporting, disclosure of proprietary or inventory media, and audit rights in the style of the ISBA Media Services Framework 2025), the Parties shall enter into a separate Master Services Agreement containing a dedicated Media Transparency Annex; these standard terms do not govern such engagements.
10.2 Brand Safety & Ad Fraud:
While InBold uses commercially reasonable efforts and industry-standard tools to prevent ads from appearing adjacent to inappropriate content or being subject to ad fraud (bot traffic), 100% brand safety cannot be guaranteed on programmatic networks.
11. Marketing Content Production (Design, Layout, Digital Imaging, Post-Editing, Motion Graphics, Film & Photo)
11.1 Scope of Production:
These terms apply to all visual asset generation, including live-action film shoots, photography, design, layout, digital imaging, post-editing, audio production, and motion graphics.
11.2 Weather Days & Shoot Cancellations:
If a physical production shoot is canceled or delayed due to weather conditions (“Weather Day”) or Client-requested changes within 48 hours of the shoot, the Client is responsible for all resulting out-of-pocket costs, including crew day rates and equipment rentals.
11.3 Talent & Location Usage Restrictions:
InBold will secure standard releases for talent, models, and locations. The Client is strictly bound by the geographic, temporal, and media usage limits of those specific releases. Any extended usage, renewals, or residual payments are the sole responsibility of the Client.
11.4 Props & Client Products:
Any highly valuable prototypes, jewelry, or Client products provided to InBold for use on set or during production are provided entirely at the Client’s own risk. InBold is not liable for damage or theft of such items.
11.5 Post-Production & Motion Graphics:
Revisions for post-editing, digital imaging, layout formatting, and motion graphics are strictly limited to the correction rounds defined in Section 2.2, unless a specific rendering and editing schedule is otherwise detailed in the agreed project scope. Major structural changes requested after the initial edit lock will require a change order.
12. IT & Hosting Services: Definitions and Scope
12.1 Commissioning Day:
The day on which the Client actually uses a service or housing facility.
12.2 Ready to Use:
A message from InBold stating that the hosting facilities or internet connection can be used.
12.3 Rent/Housing:
The right to use a housing facility, fiber, or circuit. Renting housing facilities is not necessarily an exclusive right, as other clients may place equipment in the same facility.
12.4 Subcontractors:
If InBold provides physical internet connections via fiber, copper, or wireless, the terms and conditions of the subcontractor in question shall apply and take precedence over this agreement.
13. IT Delivery, Agreements, and Guarantees
13.1 Agreement Period:
Contracts may be terminated by either party with 90 days’ written notice until the end of a month. If not terminated 30 days before expiration, the contract will automatically extend for 1 month on the same terms.
13.2 Approval:
When services are declared “Ready for Use,” the Client must notify InBold in writing within 5 working days if the services do not meet the agreed specifications. If no notice is given, the services are considered to meet all specifications and guarantees.
13.3 Disputes:
Unresolved delivery disputes lasting more than 15 working days must be handed over to an independent industry expert, whose decision is final.
13.4 Guarantees & SLAs:
InBold makes no other warranty regarding uptime or performance apart from the applicable Service Level Agreement (SLA) explicitly detailed in the Client’s specific Statement of Work. Any remedies for failure to meet SLA targets, such as service credits, will be governed strictly by that specific SLA. InBold cannot control the flow of information across third-party internet services and disclaims responsibility for third-party network disconnections.
14. Acceptable Use Policy
14.1 The Client must comply with all applicable laws and regulations in connection with their business. The Client may not use InBold’s network, servers, or services to:
14.2 InBold reserves the right to immediately suspend or terminate deliveries if this policy is violated or illegal material is detected.
InBold creates stories others want to share. The integrity of those stories — and of our agency — depends not only on how we work, but on how our partners work alongside us.
This Code sets out the standards we expect from every supplier, freelancer, production partner, sub-contractor, and vendor engaged by InBold, regardless of jurisdiction. It applies equally across our operations in Denmark, Sweden, Norway, Vietnam, and any other market in which we operate.
The principles below are guided by international standards — including the UN Guiding Principles on Business and Human Rights and The International Labour Organization core conventions — and apply alongside, not instead of, the laws of each country in which our suppliers operate.
Suppliers shall respect internationally recognized human rights and uphold fair labor standards in all their operations. This includes:
Suppliers shall conduct business with integrity and comply with all applicable anti-corruption and competition laws in the markets where they operate.
Fair competition: no price-fixing, bid-rigging, or anti-competitive arrangements.
Suppliers handling personal data on behalf of InBold or our clients must comply with all applicable data protection laws, including the EU GDPR for European data and Vietnam’s Personal Data Protection Decree (and any successor legislation) for data processed in Vietnam.
Data breaches or suspected breaches must be reported to InBold without undue delay.
Suppliers shall comply with applicable environmental laws and continuously work to reduce the environmental impact of their operations.
Where relevant to the work delivered, support InBold’s sustainability commitments and provide accurate information that allows our clients to meet their own reporting obligations.
InBold’s reputation depends on the quality and integrity of every contribution to our work. Suppliers shall:
Respect intellectual property rights and disclose the use of AI-generated content, stock material, or third-party assets where relevant.
If you become aware of behavior — by InBold, by another supplier, or within your own organization in connection with InBold work — that may breach this Code or applicable law, we want to hear about it.
Concerns can be raised confidentially through InBold’s whistleblower channel at inbold.trusty.report. Reports are handled in line with applicable whistleblower protection rules, and we do not tolerate retaliation against anyone raising a concern in good faith.
By working with InBold, suppliers acknowledge these principles and commit to operating in alignment with them. We expect suppliers to apply equivalent standards in their own supply chains.
InBold reserves the right to review supplier alignment with this Code where relevant to the work performed. Material breaches may affect the commercial relationship, up to and including termination.
This Code is reviewed periodically and may be updated to reflect changes in law, regulation, and InBold’s own commitments. The current version is always available on request.
InBold uses artificial intelligence in our day-to-day work — for research, copy and image production, media planning, transcription, automation, and the betterhype platform. This policy sets out the principles we apply when we do.
It is written for our clients, our colleagues, our suppliers, and the public. It sits alongside our Privacy Policy, Whistleblower Policy, Terms and Conditions, and our Code of Conduct, and does not repeat what those documents already cover.
This policy covers every AI-based system we develop, procure, or use on behalf of InBold A/S and all its offices in Scandinavia and Asia. It applies whether the system is generative (for example, large language models, image and video synthesis) or non-generative (for example, classifiers, recommendation engines, predictive analytics and automation).
1. People stay in charge
AI is a tool, not a decision-maker. A named InBold colleague is responsible for every piece of work where AI has played a meaningful role, and for the outcome it produces.
2. Honesty about what we make
We tell our clients when AI shapes their deliverables in a material way, and we tell audiences when the law or reasonable expectation requires it. We do not pass off AI-generated work as something it is not.
3. Confidentiality first
Client material, personal data and unpublished work do not go into AI tools that could learn from them or expose them. We use enterprise-grade tools with contractual data protection for any work that touches client information.
4. Fair to the people in the work
We do not use AI to generate or manipulate likenesses of real people without their consent, to target audiences in ways they would not expect, or to make decisions about individuals’ employment, finances, or status without human judgement.
5. Proportionate to the risk
Not every use of AI carries the same risk. Low-risk uses — drafting, brainstorming, summarising public material — sit inside our normal ways of working. Higher-risk uses — anything touching client data, public claims, or vulnerable audiences — go through a defined approval path before they go live.
Use AI for biometric or emotional analysis of consumers without their informed, specific consent.
Responsibility for this policy and for our day-to-day AI practice sits with the InPilot AI and Automation Group, an internal working group that reports to the Managing Partners. The group includes representation from leadership, digital and media, creative, people, and our Saigon production hub. It maintains the operational rulebook that supports this policy, reviews new AI tools before group-wide adoption, and convenes out-of-cycle whenever a material change in technology, regulation or risk requires it.
This public policy is reviewed at least once a year. The next scheduled review is December 2026.
Generative AI is energy-intensive at the model and data-centre level. We acknowledge this footprint, and we factor it into our procurement and our day-to-day choices: preferring enterprise providers with disclosed environmental commitments, avoiding redundant generation, and reporting on AI-related impact as our ESG measurement matures.
If you are a colleague, client, supplier, or member of the public and you have a concern about how InBold is using AI, please raise it through our existing whistleblower channel at inbold.trusty.report.
Reports can be made anonymously and are handled under our Whistleblower Policy.
This policy applies to whistleblowers. Whistleblowers are reporting persons who acquired information on breaches in a work-related context.
This includes, but is not limited to, our current and previous employees, self-employed persons, shareholders and persons belonging to the management or supervisory body of our company, including their non-executive members, as well as volunteers, paid or unpaid trainees, clients, customers and any persons working under the supervision and direction of our joint venture partners, contractors, subcontractors and suppliers.
This policy shall also apply to whistleblowers whose work-based relationship is yet to begin in cases where information on breaches has been acquired during the recruitment process or other pre- contractual negotiations.
Protection under this policy shall also be provided to persons assisting whistleblowers in the reporting process (facilitators), third persons who are connected with the whistleblower (colleagues or relatives) and who could suffer retaliation in a work-related context, and legal entities that the whistleblower owns, works for or is otherwise connected with in a work-related context.
The internal reporting channel is intended for reports, where a whistleblower has at least reasonable suspicion about actual or potential breaches, which occurred, are currently ongoing, or are very likely to occur, and about attempts to conceal such breaches.
A breach is any act or omission that is unlawful and relates to our company, or defeats the object or the purpose of legislation, our policies and/or internal regulations. A breach can include, but is not limited to, the following:
The authorised staff (see below) is available to provide support or advice on the company’s whistleblowing process.
REPORTING CHANNELS
Reports can be submitted by using the company’s web based reporting channel “Trusty.”
Additionally, reports can be submitted via other channels, either listed on the “Trusty” platform or in a separate document. When submitting reports through such channels, whistleblowers are encouraged to provide contact details to which they wish to receive report receipt acknowledgments and feedbacks on their reports from the company.
You can always request for an in-person meeting with the authorised staff and submit your report to them directly.
Whistleblowers are free to report externally, as well. Such reports need to be addressed to competent authorities as listed in a separate document.
CONTENT AND WHISTLEBLOWER’S IDENTITY
A report should include as much details as possible on who, what, where, when, how and why in relation to the reported breach, as well as any evidence in support thereof. Any other information as to how the company might best go about processing the reported breach are also welcome.
Whistleblowers may submit reports anonymously or may choose to disclose their identity.
The “Trusty” platform allows for a two-way anonymous communication even if a whistleblower chooses to report a breach without disclosing his or her identity. Whistleblowers are encouraged to identify themselves. This allows for a more productive and efficient processing of their reports and their protection against retaliation.
The whistleblowers’ identities, as well as any other information from which their identities may be directly or indirectly deduced, shall not be disclosed to anyone beyond the authorised staff members competent to receive and follow up on reports, without whistleblowers’ explicit consents. Notwithstanding the preceding provision, the company shall disclose a whistleblower’s identity when required to do so by law, whereby it shall inform the whistleblower thereof before such disclosure, unless such information would jeopardise the related investigations or judicial proceedings.
Any unauthorised attempts to identify a whistleblower or a concerned person are not allowed and shall be disciplinarily sanctioned.
AUTHORISED STAFF
The company’s internal reporting channel is operated by authorised staff nominated in a separate document. The authorised staff are mandated to receive and follow up on reports.
The authorised staff has direct, unrestricted and confidential access to the company’s governing body and top management to which it directly reports on the performance of the whistleblowing management system. The authorised staff has direct, unrestricted access to adequate resources as necessary to ensure the impartiality, integrity and transparency of the whistleblowing management system and its processes.
PROCESSING OF THE REPORTS
Processing of a report is conducted in the following steps, depending on the content of the report and its nature:
The company aims to process the reports in a timely manner. Circumstances such as the complexity of the reported breach, competing priorities and other compelling reasons may require an extended period for the completion of the processing of the report.
The company processes the reports confidentially, impartially, and without bias or prejudice against the whistleblower or any other person involved in, or any witness to, the reported breach.
The persons concerned, i.e. the persons referred to in the reports, shall enjoy the presumption of innocence. They may be notified of the respective reports at an appropriate time. Any investigation shall be conducted in a manner that preserves confidentiality to the extent possible and appropriate to ensure that the persons concerned are not exposed to reputational harm (information is shared on a strictly need-to-know basis).
COMMUNICATION WITH WHISTLEBLOWERS
After submitting a report the whistleblower shall receive a receipt acknowledgment forthwith and no later than within seven days of that receipt.
The receipt acknowledgment is sent to the email address which is provided by the whistleblower during the on-line report submission process on the whistleblowing platform “Trusty”. The confirmation of the receipt of the report is also provided in the whistleblower’s inbox which is accessible on the “Trusty” platform using the log-in credentials which are provided to the whistleblower upon the completion of the report submission process. The latter are provided also to anonymous whistleblowers.
If the report is submitted through other available internal reporting channels, the receipt acknowledgment is sent to the contact details provided by the whistleblower.
The authorised staff maintains communication with the whistleblower and, where necessary, asks for further information or evidence from and provide feedback to the whistleblower. The said communication is conducted through the whistleblower’s inbox on the “Trusty” platform, or through other communication channels agreed with the whistleblower.
The feedback to the whistleblower is provided no later than 3 months from submitting the report. The feedback includes information on the action envisaged or taken as follow-up and on the grounds for such follow-up. The feedback can be limited to avoid compromising any investigation or other legal proceedings, as well as due to legal restrictions on what can be communicated about the follow-up and findings. In such a case and where possible, the whistleblower shall be notified of the reasons of the limited feedback communication.
The company may decide to acknowledge and give recognition to the whistleblower for reporting a breach, with prior consent of the whistleblower (including, but not limited to, expressing gratitude and public commendation by the top management).
PROHIBITION OF RETALIATION
Retaliation means any threatened, proposed or actual, direct or indirect act or omission which occurs in a work-related context, is prompted by internal or external reporting or by public disclosure, and which causes or may cause unjustified detriment to the whistleblower.
Retaliation may include, but is not limited to, the following:
The company has zero tolerance policy for retaliation. Any form of retaliation, including threats of retaliation and attempts of retaliation, are prohibited and must be reported immediately. Such reports may be submitted using the company’s internal reporting channel.
Anyone engaged in retaliation may face serious internal – and potentially external – consequences under applicable legislation or regulations. If the company identifies anyone involved in retaliation, these individuals will be subject to disciplinary action, which may include dismissal.
Action to deal with a whistleblower’s own breach, wrongdoing, performance or management, unrelated to their role in whistleblowing, is not considered retaliation.
PROTECTION AGAINST RETALIATION
The company shall take all reasonable steps to protect whistleblowers from retaliation.
If it is established that retaliation is occurring or has occurred, the company shall take reasonable steps to stop and address such conduct and support the whistleblower. If remediation is required, the company shall, to the greatest extent possible, restore the whistleblower to a situation that would have been theirs had they not suffered retaliation. For example:
After a report is made the authorised staff shall make an assessment of the risk of retaliation against the whistleblower. Depending on the likely sources of harm identified through the risk assessment the authorised staff shall identify and implement strategies and actions to prevent such retaliation or contain identified retaliatory conduct to prevent further harm, for example:
The authorised staff shall monitor and review risks at various points in the process, such as when a decision is made to investigate, during the investigation into the report and once the outcome of an investigation is known, as well as, where appropriate, after the case has been closed.
The protections under this policy apply to the whistleblower even if the reported breach is not substantiated, if the whistleblower had reasonable grounds to believe that the information on the breach reported was true at the time of reporting. Also, whistleblowers who reported or publicly disclosed information on breaches anonymously, but who are subsequently identified and suffer retaliation, shall qualify for the protection under this policy.
Any person who knowingly makes false reports shall be subject to disciplinary and/or other legal actions, which may include dismissal.
If a reported breach is not substantiated by the authorised staff and the respective data are not required by the company for any further proceedings, the report and all the gathered information related to the report and its processing shall be permanently deleted after closing the case and after the retention period defined in a separate document has lapsed.
If a reported breach is substantiated, the report and all the gathered information related to the report and its processing shall be stored for as long as necessary for the assertion and exercise of, or defence against respective legal claims.
