Influencer
Marketing

At InBold, we believe that stories are better shared – and influencers are among the most powerful storytellers there are.

Through inspiring concept development, we create a unique brand universe where influencers can unleash their creativity while staying true to your brand message. Our approach inspires authentic, impactful content that resonates with their audience and delivers beyond expectations.

LOCAL
NORDIC
GLOBAL

We craft concept- and data-driven influencer marketing campaigns that captivate audiences and deliver results for local, Nordic, and global brands.

LOVE IT

DO IT

SHARE IT

We work with

LOVE IT

DO IT

SHARE IT

Influencer marketing is a powerful and strategic discipline that goes beyond social media posts and collaborations.
At its core, influencer marketing is about identifying and partnering with the right voices to authentically amplify your brand’s message and build trust with your target audience. It’s a data-driven approach to fostering credibility, driving engagement, and delivering measurable results.
 
Influencer marketing offers powerful benefits for your brand, from increasing awareness and improving reputation to driving sales and reaching a broader audience. With its cost-effective nature, it allows you to connect with consumers while maximizing your impact.
 
Our dedicated influencer marketing strategists work closely with your stakeholders, influencers, and key opinion leaders to create meaningful partnerships. We stay ahead of trends, analyze audience behaviors, and ensure our recommendations are rooted in data, current insights, and market dynamics. This is how we help your brand reach new heights through authentic and impactful storytelling.
 
Read about our influencer marketing services, and contact us to discuss how we can help elevate your brand.  
3 steps for successful influencer campaigns

Influencer Strategy &
Campaign Development

We create concept- and data-driven strategies designed to maximize the impact of your influencer marketing efforts. By carefully selecting a mix of influencers—whether they are micro influencers with niche audiences or mega influencers with broad reach—we ensure your brand connects with the right people in the right way.

Our process includes detailed influencer identification and matchmaking, setting measurable KPIs, and defining creative concepts that align with your brand’s identity. From developing timelines to crafting tailored campaigns, we manage every detail to guarantee a seamless execution that drives results and elevates your brand’s presence.

Services include

  • Influencer identification and matchmaking
  • Defining influencer tiers
  • Content strategy
  • Timeline planning
  • Campaign concept and creative development
  • Influencer identification and matchmaking
  • Defining influencer tiers
  • Content strategy
  • Timeline planning
  • Campaign concept and creative development

Content Creation &
Collaboration

We empower influencers to create authentic and impactful content that not only resonates with their audience but also aligns seamlessly with your brand’s identity and values. By developing a customized creative framework, we provide influencers with the structure they need to stay true to your vision while giving them the freedom to express their creativity.

This approach ensures that the content they produce is trustworthy, engaging, and effective across all relevant channels, driving meaningful connections with their followers and elevating your brand’s message.

Services include

  • Creative concept development
  • Customized collaborations and storytelling
  • Multi-channel content strategies
  • Campaign-specific guidance and briefs
  • Full-service content production
  • Product, brand or service-specific guidance
  • Creative concept development
  • Customized collaborations and storytelling
  • Multi-channel content strategies
  • Campaign-specific guidance and briefs
  • Full-service content production
  • Product, brand or service-specific guidance

Campaign Management &
Performance Optimization

We prioritize influencer relationship management, fostering clear communication, seamless collaboration, and strong partnerships that drive long-term value for your brand. Our team handles everything from contract negotiations to ongoing support, ensuring influencers remain aligned with your goals. And minimizing your time spent on handling.

Simultaneously, we monitor campaign performance using real-time data, delivering detailed analytics on engagement, reach, and ROI. These insights allow us to fine-tune strategies, optimize outcomes, and ensure your campaigns achieve measurable, business-focused results.

Services include

  • Influencer negotiation
  • Influencer relationship management
  • Contract and legal negotiation
  • Content evaluation and approval
  • Campaign monitoring
  • Analytics and detailed reporting
  • ROI measurement
  • KPI assessment
  • Optimization and market benchmarking
  • Qualitative and quantitative reporting
  • Influencer negotiation
  • Influencer relationship management
  • Contract and legal negotiation
  • Content evaluation and approval
  • Campaign monitoring
  • Analytics and detailed reporting
  • ROI measurement
  • KPI assessment
  • Optimization and market benchmarking
  • Qualitative and quantitative reporting

4

Country Offices

In Copenhagen, Oslo,
Stockholm, and Saigon

30

Years

Of crafting and conveying meaningful stories

137

Employees

Each a storyteller, shaping and building brands

50+

Clients

Trusting us to bring their stories to life

Talk to us.

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