The Story

Brøndum's Original Spiced Schnapps - Schnapps for spirit lovers

Brøndum’s Schnapps is the oldest existing brand of traditional strong liquor based in Denmark.

Driven by a strong passion for schnapps inherited from his father, Anthon Brøndum actively contribute to his family’s distillery, dedicated his talent to the production and blending of spiced spirit.

In 1840, he established his own schnapps distillery – A. Brøndum & Son.

The Task

Brøndum’s Schnapps sought a fresh communication message.

Aiming to retain their loyal audience while effectively engaging with a new generation of schnapps enthusiasts, Brøndum partnered with us to revitalize their current communication message. 
The challenge was to seamlessly blend tradition and modernity – preserving the brand’s authenticity while introducing a fresh perspective.



To bring that vision to life, we created a strategic communication message tailored specifically for Brøndum’s Schnapps, bridging the classic value of Danish traditional liquor with contemporary trends to tell the story of culture, heritage, and inspiration.

The Story

Brøndum's Original Spiced Schnapps - Schnapps for spirit lovers

Brøndum’s Schnapps is the oldest existing brand of traditional strong liquor based in Denmark.

Driven by a strong passion for schnapps inherited from his father, Anthon Brøndum actively contribute to his family’s distillery, dedicated his talent to the production and blending of spiced spirit.

In 1840, he established his own schnapps distillery – A. Brøndum & Son.

The Task

Brøndum’s Schnapps sought a fresh communication message.

Aiming to retain their loyal audience while effectively engaging with a new generation of schnapps enthusiasts, Brøndum partnered with us to revitalize their current communication message. 
The challenge was to seamlessly blend tradition and modernity – preserving the brand’s authenticity while introducing a fresh perspective.



To bring that vision to life, we created a strategic communication message tailored specifically for Brøndum’s Schnapps, bridging the classic value of Danish traditional liquor with contemporary trends to tell the story of culture, heritage, and inspiration.

The Story

Brøndum's Original Spiced Schnapps - Schnapps for spirit lovers

Brøndum’s Schnapps is the oldest existing brand of traditional strong liquor based in Denmark.

Driven by a strong passion for schnapps inherited from his father, Anthon Brøndum actively contribute to his family’s distillery, dedicated his talent to the production and blending of spiced spirit.

In 1840, he established his own schnapps distillery – A. Brøndum & Son.

The Task

Brøndum’s Schnapps sought a fresh communication message.

Aiming to retain their loyal audience while effectively engaging with a new generation of schnapps enthusiasts, Brøndum partnered with us to revitalize their current communication message. 
The challenge was to seamlessly blend tradition and modernity – preserving the brand’s authenticity while introducing a fresh perspective.



To bring that vision to life, we created a strategic communication message tailored specifically for Brøndum’s Schnapps, bridging the classic value of Danish traditional liquor with contemporary trends to tell the story of culture, heritage, and inspiration.

Introducing

An inspiring dual-meaning message that speaks to both taste and experience.

“Krydderi Til Tilværelsen” means “Spice of life”. It refers to the diverse flavors of schnapps, but also works as a metaphor for the added joy, excitement and character of living.

With this key message, we opened up a world of possibilities. “Krydderi Til Tilværelsen” can be both playful and serious, traditional and new – adaptable to any mood, context and occasion. Every person has a unique take on what their ”life’s spices” are, and this offers endless opportunities for our new message.

With “Krydderi Til Tilværelsen” (”Spice of life”), Brøndum’s Schnapps becomes more than just a spirits brand, but an inspiring companion that adds the extra spark to make life more vibrant.

Introducing

An inspiring dual-meaning message that speaks to both taste and experience.

“Krydderi Til Tilværelsen” means “Spice of life”. It refers to the diverse flavors of schnapps, but also works as a metaphor for the added joy, excitement and character of living.

With this key message, we opened up a world of possibilities. “Krydderi Til Tilværelsen” can be both playful and serious, traditional and new – adaptable to any mood, context and occasion. Every person has a unique take on what their ”life’s spices” are, and this offers endless opportunities for our new message.

With “Krydderi Til Tilværelsen” (”Spice of life”), Brøndum’s Schnapps becomes more than just a spirits brand, but an inspiring companion that adds the extra spark to make life more vibrant.

Talk to us.

Detta fält är dolt när formuläret visas
Detta fält är dolt när formuläret visas
Detta fält är dolt när formuläret visas
Detta fält är dolt när formuläret visas
Detta fält är dolt när formuläret visas
Detta fält är dolt när formuläret visas

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