Guided by the spirit of modern urban dwellers who are breaking away from convention, real estate developer Kinera collaborated with InBold to introduce a new brand that champions authentic luxury living.
8 months
Brand Strategy, Brand Identity, Logo, Naming, Web Design & Development, Key Visual, OOH, Collaterals, Brand videos
8 months
Brand Strategy, Brand Identity, Logo, Naming, Web Design & Development, Key Visual, OOH, Collaterals, Brand videos
“What we enjoyed most was InBold’s refreshing approach and the way they helped us see things from new angles. Their collaborative methods, like workshops, made it much easier for our team to align and move forward.”
To build a distinctive real estate brand that stands out in Ho Chi Minh City’s crowded luxury market, from concept, mission and vision, to a holistic visual identity system that speaks to a new generation of homeowners and their evolving needs.
While most developers in Ho Chi Minh City’s luxury real estate market continue to chase traditional notions of luxury and opulence, Kinera emerges with a belief that an ideal lifestyle is one that prioritizes authenticity and lasting values. We brought this distinction to the forefront, positioning Kinera as a brand that redefines New Premium through a well-defined philosophy of Precious Living, reflected through architecture, spatial experience, and everyday living.
As modern generations redefine personal happiness, they carry within the desire to live true to their values, and it all begins at HOME. Kinera is founded to answer to a new wave of residents seeking a real estate developer who understands their new vision of a premium living space.
Guided by the Precious Living philosophy that home is not just for living, but to elevate everyday experience and awaken one’s personality, Kinera stands for a new standard of living: one that looks forward to an inspirational future yet deeply connected with lasting values – all for a precious life truly yours.
Inspired by momentum, change, and the innovative spirit of kinetic energy, the Kinera logo represents the evolution of a movement – a reflection of Precious Living.
This sense of kinetic movement is embedded in the distinctive “K”, expressed through its three parallel diagonal strokes, giving the brand an overall dynamic, forward-moving character while grounded in architectural balance and premium design. It is the symbol of the beginning of a new era, lifestyle, motion, and sustainability.
Kinera’s color palette characterizes the richness and depth of humanity through its Kinetic Signature, with a magenta undertone that speaks to mature audience in the brand’s early phase, and later complimented by a Millennials-focused palette of bright yet balanced tones that signifies a life imbued with vibrancy and cheerful energy, adding a subtle dynamism to the identity.
See how we solve tough challenges and gain impressive results in a snap of fingers
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