Knitting For Olive - Update - InBold

Started as a family-run knitting brand, Knitting for Olive has grown organically into a million-dollar business. After succeeding in home market, they hoped to drive sales to fresh heights and establish themselves as a global leading brand for premium, ethically sourced yarn, patterns and accessories.

10

major markets

in 10 months

3.5⁺

ROAS

despite expansion in new regions

40%

increase

in average order value compared to previous years

200%

rise

in brand search volume

After extensive market research, we proposed a comprehensive digital ad campaign targeting new key markets, including the US, Australia, Canada, and new European regions.

With our message in place, we developed our campaign’s visuals. Using slow motion and close-ups, we filmed a series of intimate, immersive and stylized scenes, accentuating the beauty, quality and texture of Knitting for Olive’s products. This created a luxurious look and feel so vivid, you could almost reach out and touch.

From static ads to motion videos, we promoted our campaign message across selected social media, reaching users on their favorite channels and driving search engine results through a data-backed strategy. As part of this action plan, we also redesigned, rebuilt and rewrote the website, enhancing the user experience with an effortless, joyful journey from advert to shopping cart.

Through our strategic approach, we significantly increased return on ad spend and website purchases, introducing Knitting for Olive to millions of knitters around the world.

Now, knitting newbies, experts, and hobbyists alike can have a new favourite brand for all their knitting needs.

More featured works.

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