Marketing is not about the creative or technical nuances, but also ensuring budgets, time, and resources are not lost opportunities in the production and distribution process. Tune in to see how Demant, a leader in hearing healthcare and audio technology, turned chaos into order with a digital, insight-driven ordering platform.
When Demant came to us, they were navigating, managing, and distributing marketing materials for their 3 key stakeholders – Oticon, Phillips, and Bernafon – relying solely on spreadsheets and manual coordination between platforms and departments. It had reached the point where they knew they needed a smarter, more digitized solution to simplify global ordering.
InBold worked closely with the Demant team to design a branded marketing management web shop that streamlined the process of collecting campaign material orders across all brands and markets. The platform, hosted and managed by InBold, eliminated ordering errors, reduced manual workloads, and delivered real-time insights into order activity and its perspective market.
The automized, user-friendly solution enabled Demant and its stakeholders to make informed decisions in ordering and distributing marketing materials. It mitigated the need for human interaction and established a foundation for a more agile, error-free operation – saving time and resources while unlocking valuable market insights.
We began with collaborative workshops between stakeholders to uncover customer insights and identify challenges, ensuring the webshop aligns with both user needs and Demant’s objectives, while laying the groundwork for the customer journey map.
Next, we developed a comprehensive customer journey outlining each stage of the ordering experience. This visualization highlights key touchpoints and interactions, enabling a seamless and engaging journey that enhances customer satisfaction and usability.
In this phase, we developed user-centered designs that combine form and function. Feedback from beta testing with target users helped us fine-tune the experience, address usability gaps, and ensure the workshop is ready for launch.
Finally, we implemented the webshop on our versatile ERP platform, trusted by global brands worldwide. This ensures seamless integration of features and functionalities, providing a solid foundation for Demant’s campaign ordering and enabling future scalability and customization.
“The collaboration with the InBold team has been super good. They are competent, proactive, and creative, delivering what we requested and offering valuable sparring. Working with them has been a genuine pleasure and gives us complete peace of mind. The iterative process led to really good solutions that are significantly easier to use and save an incredible amount of time, providing better data. It’s a great foundation for the future”
See how we solve tough challenges and gain impressive results in a snap of fingers
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Maecenas egestas cursus ante ac finibus. In quis lorem eu odio tincidunt hendrerit. Praesent ultricies nec arcu nec euismod. Nullam auctor sed magna quis fringilla
