Well, if others do business like Clipper produce tea we’d be a lot closer. Have a sip of influencer campaigns here. Add lemon or sugar if you please.
We live in a fast-paced world where more and more people are feeling stressed and struggling to find the time they need. So what happens if you prioritise some breaks during the day? We tested it for four weeks where eight influencers spent five minutes three times a day making a cup of tea. Mmm!
mil. views
organic engagements
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“But more importantly, Clipper sent us material that reminded us that a cup of tea is an easy way to have a rewarding break from everyday life.”
–none of the influencers actually said that but it pretty much sums up their feedback.
With this concept, we want to show people that after enjoying their tea, there are many creative ways to reuse the leaves, tea bags and packaging. By thinking outside the cup, we can reduce waste and discover new, better ways to use our favourite beverage.
days of view time
influencers
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days of view time
influencers
saves
With the aim of showcasing Clippers’ playful yet responsible approach to the world, the campaign successfully achieved this goal.
With 1,261,475 impressions and almost 400 saves, not only did the influencers perform exceptionally well, but Clipper’s values also proved to resonate strongly with the audience.
We all know that sustainability is a thing and has been so for years – and for good reason! But did you know that Clipper, as a B-corp certified company, is a frontrunner in this field? That’s why our second influencer campaign focused entirely on showcasing their commitment to the well being of nature.
delivered content
stories
reach rate
delivered content
stories
reach rate
The campaign was built as a relay among the 7 influencers, where each encouraged the next in line to share a cup of Clipper tea outside with Mother Nature.
The content worked – an astonishing reach rate of 356% speaks for itself and the influencers loved the collaboration so much they delivered 162% of agreed content. Not bad. Actually, would you please pass me a slice of lemon to balance those sweet results? Mmm-hm!
As this was the first Clipper campaign in Denmark we focused on highlighting its commitment to good taste. Of course that includes Clippers delicious variants but also the brands dedication to nature where biodiversity and sustainability are key values. Influencers! On your marks…
influencers
engagement rate
view rate
influencers
engagement rate
view rate
This was the opening campaign. And boy, did it work – several stores announced they had sold out their batch of Clipper Tea.
Five out of seven reels performed above the influencers’ usual statistics, and with an engagement rate of 3,46% we made sure Clipper’s entrance in the Danish market was as hot as boiling water.
See how we solve tough challenges and gain impressive results in a snap of fingers
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