For almost ten years, Toms has worked towards complete traceability for their cocoa production to ensure that it is produced under good, sustainable conditions for the farmers and their families. Furthermore, the chocolate manufacturer has developed a special method for improving the cocoa taste. Our challenge was to narrate this complex story about a beloved product to an audience that want to be enlightened, but still chose chocolate based on taste, price and quality.
We created a stamp, decorated with an infinity symbol shaped as a QR-code. In that way, we visualized traceability as the eternal journey towards a better world, while also transforming the complexity of it into an accessible source of new knowledge. The stamp tells us that a conscious choice makes a difference, when it comes to both taste and sustainability.
The results for Movember in Sweden more than doubled the year after. More than 12,600 participants and 4,6 million Swedish kroner were raised. The celebrity ambassadors were everywhere in the media. They were shaved on morning TV, spoke on nationwide radio, and were quoted everywhere in the press. 350 articles were written about Movember the first year and the year later, the number exploded to 650.
The Swedish Movember campaign won the Movember Foundation’s ‘Campaign of the Year’ honors ahead of 20 other nationwide campaigns.
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