Singapore Airlines wanted a public relations agency to strengthen their brand and position as the world’s best airline – and at the same time make the airline the preferred choice for flights to Southeast Asia, Australia and New Zealand. Singapore Airlines was looking for a Nordic agency specializing in day-to-day press handling.
Singapore Airlines chose to work with InBold due to our many years of experience with the aviation and travel industry, our large journalistic network as well as our skills in press management, proactive PR work, issues management and events in both Denmark, Norway and Sweden.
During our partnership, we developed a public relations strategy that ensures constant positive publicity with the airline’s USPs in national and regional / local media as well as business, aviation, lifestyle and travel media. We are constantly looking for possible communication opportunities in the market, as well as monitoring the media image for potential issues to be ready to utilize our crisis management strategy.
Day-to-Day press office for Singapore Airlines for more than 10 years in Denmark, Sweden and Norway.
During the first year of the collaboration, our public relations efforts resulted in an increase of publications from 26 to 329. In the following years it increased by another 30-40% per year.
In 2024 we won the price as “The European Agency of the Year” and the yearly results are still improving year after year due to our close and trustful collaboration.
