The Danish Hospital Clowns
https://inbold.com/wp-content/uploads/2024/05/DHK_5.mp4 https://InBold.dk/wp-content/uploads/2018/10/Case-3_1_modified.mp4https://inbold.com/wp-content/uploads/2024/05/DHK_8.mp4https://inbold.com/wp-content/uploads/2024/05/DHK_9_modified_again.mp4 The Danish Hospital Clowns Challenge When the charity association Danish Hospital Clowns decided to get a new agency to conceptually develop and execute the annual campaign up to the association’s Spread of Joy Day, InBold was invited to pitch. Due to the importance of the case and the nature of the task, we […]
Fuze Tea Lancering
Fuze Tea Challenge When Coca-Cola launched the ice tea Fuze Tea in Denmark, InBold was lead bureau on the activation. The brand was completely unknown to the Danes. The launch should both create awareness and preference for Fuze Tea in a market where the established ice tea-brands were highly positioned. In addition, the launch should […]
Calvin Klein
Calvin Klein Challenge Calvin Klein was to launch the new fragrance called Woman, in Sweden. The perfume is a tribute to women that inspires other women. The perfume should attract attention both online and offline and should focus on different types of women, communities and energies. Solution We decided to launch the new scent in […]
Driscoll’s Sweet Tribute
Driscoll’s Sweet Tribute Challenge In March and April 2020 the Covid19-pandemic really impacted the every day life of all Danes. The freedom to gather and to see people was very limited, shopping malls where closed and so forth. Exactly at that time global berry brand Driscoll’s launched a new and more sustainable packaging with 94% […]
Aller
Aller stays ahead of tight publishing deadlines with our 24/7 marketing production Aller’s challenge: Fast-paced market demands Scandinavia’s leading magazine and weeklies publisher, Aller, needed a digital production partner that could help them quickly deliver fast-breaking fashion, design and lifestyle news to millions of readers, without sacrificing quality. Our solution: 24/7 digital marketing production Since […]
Get some air – in Iceland!
Get some air – in Iceland This case was created with the SERMO network and is based on an international concept developed by M&C Saatchi Talk and Peel. Challenge Tourism represents approximately 35% of Iceland’s foreign exchange earnings, and 15% of all jobs in the country are directly related to tourism. Therefore, it was crucial […]
EasyPark – Allways-on PR
EasyPark Challenge EasyPark is the market leader in parking payment apps in Europe. Each month, the business grows with new users and more payments going through the app. Yet many Danes still do not know the benefits of parking apps so we needed to boost the brand awareness with new competitors are constantly emerging. To […]
Augmented Reality – Euro Jackpot
Enter a dream – with Augmented Reality Challenge “We want to connect better with young people and give them an idea of what they can experience if they win the EuroJackpot. We want to reach the target group effectively and we want to strengthen our branding universe of ‘dreaming big’. This was the challenge Danske […]
European Sperm Bank – BlivSædDonor.dk
European Sperm Bank – BlivSædDonor.dk Challenge Three out of four Danish men today have reduced semen quality, and in recent years the demand for donor semen has increased dramatically. European Sperm Bank, one of the world’s largest sperm banks, was in a situation where the demand exceeded their supply. We needed to assist the European […]
Coca-Cola ZERO SUGAR: Climbing Wall
Coca-Cola ZERO SUGAR: Climbing Wall Challenge When Coca-Cola were to activate the global Coca-Cola ZERO SUGAR ‘Break Free’ campaign in Denmark, InBold was given the task to create an activity that, with the product in focus, would create a major WAUW effect. At the same time, Coca-Cola wanted to enhance traditional ATL-marketing by involving and […]
