Danish sneaker brand ARKK Copenhagen gave us the challenge of efficiently creating a global image campaign that normally would require shooting images in multiple countries. Our goal was to produce content that convincingly appeared to be captured abroad while maintaining authenticity, all within a limited budget and timeline. With this in mind, we set out to showcase how AI can be utilized to create global campaigns faster and more cost-effectively without compromising human creativity and quality.
While prioritizing efficiency, we aimed to maintain high creative and artisanal quality. Our team conceptualized styles and locations, generating AI mockups.
By embracing the possibilities of AI, we sought to inspire the marketeers and the creative industry to push boundaries and harness the benefits of technology. The collaboration resulted in a campaign that showcased AI’s potential to create personalized content faster and more cost-effectively while emphasizing the crucial role of human expertise and creativity in the process. Our campaign demonstrates that AI is a powerful tool that, when combined with human competencies, can lead to innovative and effective solutions in the digital landscape.
Instead of replacing the need for skilled professionals, AI leaves more room for creativity and craftsmanship.
| Creative agency: | InBold |
| Post production: | InBold |
| Photography: | Lasse Bak Mejlvang |
| Model agency: | BASIC CPH |
| Talents: | Michael Naja Bay Madsen |
| Make up artist: | Sille Wenzel |
| Client: | Arkk Copenhagen |
| Main contact: | Amalie Foss – Head of Creative |
| Studio: | The Lab |
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